Career And College Prep

Business & Marketing

Get Ahead of the Curve

Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business options now, you can get a leg up on the competition.

Which pathways are offered?

Communications—Students in this pathway focus on developing a wide range of skills and knowledge related to effective communication across various mediums and industries, including verbal, written, interpersonal, and mass communications.

Computer Programming—This pathway prepares students to design, develop, implement, and maintain computer systems and software, requiring knowledge of computer operating systems, programming and markup languages (JAVA, Python, C++, HTML5/CSS), and software development.

Entrepreneurship—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.

Finance—This pathway guides students through the fundamentals of finance, accounting, and useful computer programs. They discover what it means to manage finances for businesses and how to play an important part in their financial success.

Marketing—Students apply and grow their creativity in this pathway while learning to plan, coordinate, and implement marketing strategies and public relations activities.

What types of jobs can my student learn about and prepare for?*

Examples of jobs include:

  • Freelancer
  • Small business owner
  • Startup owner
  • Online creator
  • Copywriter
  • Promotions specialist
  • Computer programmer 
  • Computer and information systems manager 
  • Software developer 
  • Bookkeeper 
  • Accountant

*Some of these jobs require additional education and certifications once a student graduates from high school.

Business man smiling and shacking hands

What could my future look like in this career field?**


**Data is from Lightcast and is updated frequently.

Which industry-recognized, in-demand certifications and exams can my student prepare for?***

  • A*S*K Concepts of Entrepreneurship
  • A*S*K Fundamental Business Concepts
  • A*S*K Finance
  • A*W*S Cloud Practitioner
  • Certiport Entrepreneurship & Small Business Management
  • CompTIA Cloud Essentials
  • CompTIA ITF+
  • IC3 G5 Living Online
  • Microsoft Office certifications***
  • NOCTI Accounting certifications
  • NOCTI Computer Programmer
  • NOCTI Visual Communications and Interactive Media

***Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.

Test-drive a business and marketing course!

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